The year 2017 saw the watch world abuzz with anticipation for Baselworld, Rolex's annual unveiling of new models. Online forums exploded with speculation, wish lists, and bold predictions. This article delves into the pre-Baselworld 2017 fervor, analyzing the expectations, the actual releases, and the lasting impact of the event on the Rolex brand and its fervent community. We'll explore the key questions that dominated the conversation: What Rolex could adjust; should one wait for Baselworld 2017; what enthusiasts hoped to see; and finally, how accurate (or inaccurate) those predictions ultimately proved to be.
What Rolex Could Adjust for Their New 2017 Basel World Collection!
Leading up to Baselworld 2017, a significant portion of the online discussion centered around what Rolex *could* do to improve its offerings and better satisfy the intense demand. Many felt that Rolex's strategy of relatively minor annual updates wasn't keeping pace with the evolving tastes of collectors and the competitive landscape. Several key areas were identified for potential adjustments:
* Expanding the "Sought-After" Models: This was a recurring theme. The argument was simple: increase the production and availability of highly desirable models, such as certain Daytona variations, to alleviate the frustrating waitlists and grey market premiums. The belief was that by offering a wider range of popular configurations, Rolex could significantly boost sales and enhance customer satisfaction. One prominent online commentator succinctly summarized this sentiment: "So in my opinion the easiest trick to change awareness and pimp sales in the upcoming years is to announce more different 'sought after' models, hence my Basel 2017..." This highlights the core of the issue: the disconnect between demand and supply.
* Material Innovation: Calls for the introduction of new materials, beyond the traditional gold, steel, and platinum, were prevalent. The use of ceramic bezels had proven successful, but many hoped to see Rolex explore other high-tech materials, potentially improving scratch resistance, lightness, or even incorporating innovative features.
* Movement Upgrades: While Rolex movements are renowned for their reliability and precision, there was a desire for more visible advancements. Speculation ranged from improved power reserves to the integration of new complications or enhanced chronometric performance.
* Design Refinements: Some suggested subtle design tweaks to existing models, perhaps updating dial aesthetics, bracelet designs, or case shapes to maintain a fresh and contemporary look. The balance between preserving the iconic Rolex design language and incorporating modern elements was a key consideration.
Should I Wait for Baselworld 2017 to Buy a Rolex?
This was a crucial question for prospective buyers. The anticipation surrounding Baselworld often led to a period of uncertainty in the market. Many potential customers delayed their purchases, hoping for new releases or price adjustments. The risk, of course, was that the desired model might not be released, or that the new releases might not meet their expectations. This highlights a significant aspect of the Rolex market: the power of anticipation and the influence of speculation on purchasing decisions. The "wait-and-see" approach was a common strategy, albeit a risky one.
What Would You Like to See from Rolex in 2017?
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